Professor Johan Swinnen

Jo is Professor of Economics and Director of the LICOS-Centre for Institutions and Economic Performance at the KU Leuven; Senior Research Fellow at the Centre for European Policy Studies (CEPS); a Visiting Scholar at the Centre for Food Security and the Environment (FSE) at Stanford University; and former President of the International Association of Agricultural Economists.  He was previously Lead Economist at the World Bank and Economic Advisor at the European Commission.  He has published widely on agricultural and food policies, political economy, institutional reform, trade, global value chains, and product standards.  He edited “The Economics of Beer” in 2011 with Oxford Univ Press, and his most recent books include  “Quality Standards, Value Chains and International Development” (2015, Cambridge Univ Press);  “The Economics of Chocolate” (2015, Oxford Univ Press), “Political Power and Economic Policy” (2011 Cambridge Univ Press). 


Professor Julian Alston

Julian is a distinguished professor in the Department of Agricultural and Resource Economics at the University of California, Davis. Most of his scholarly work relates to the causes and consequences of government policy affecting agriculture and food, including science and technology policy and the economics of agricultural innovation, and food and nutrition policy, and the global challenges of poverty, malnutrition, and obesity.  At UC Davis, he also serves as director of the Robert Mondavi Institute Center for Wine Economics, and is engaged in a variety of projects on the economics of wine and beer.  Julian was born and raised in Australia and began his career there. Before he moved to California, Julian was the Chief Economist in the Department of Agriculture in Victoria, Australia, where he was employed 1975–1988. 

Executive Committee

About Us

With a global production estimated in nearly two billion hectolitres in 2014, beer represents without doubt 'the' alcoholic beverage of the masses and for the masses. Researches and investigations addressing beer-related themes and issues have traditionally been spread and distributed across a wide range of disciplines and fields, but frequently without a clear focus on the economics and social implications associated with the global brewing industry. The Beeronomics Society started its activities in January 2009 to fill this gap and with the main objective to capture the many diverse issues and challenges associated with the economics of beer, providing an open platform for discussions and debates. The Society is administered and managed by an Executive Committee, formed by high-profile scholars and professionals based in top universities worldwide. Members of the Committee meet on regular basis and make decisions about several aspects of the Society, including the organization of events and future directions in terms of publications and networking.

Copyright @ Beeronomics 2015

Professor Ignazio Cabras
Ignazio is Professor of Entrepreneurship and Regional Economic Development at Newcastle Business School (NBS), Northumbria University. He is also a Fellow of the York Centre for Complex Systems Analysis (YCCSA), a Fellow of the Regional Studies Association (FeRSA), and acts as Communication Manager of the Society. His research interests are focused on economics and environment, with particular emphasis on regional economic growth and development, innovation and knowledge economies, community cohesion and social capital, and the global beer and brewing industry. In recent years, Ignazio has led several research projects investigating the significant role pubs and breweries play in the territory, contributing to measure and unveil the positive impact of these businesses on local communities, economies and supply chains. His publication record includes several published works focusing on beer and brewing activities comprising journal articles, books and book chapters, and research reports. 

Professor Jill J. McCluskey
Jill is SES Distinguished Professor of Sustainability in the School of Economic Sciences (SES) at Washington State University and previously served as visiting professor at Cornell University.  Her research focuses on product quality and reputation, economics of sustainable labeling, consumer preferences for new technology, including sustainable energy, and how university policies affect women in science, technology, engineering, and math (STEM) fields. She has published more than 100 highly cited journal articles and book chapters. Her research is funded by private foundations, the National Science Foundation, and the U.S. Department of Agriculture.  She is a frequent collaborator across disciplines.  She is 2015-16 President of the Agricultural and Applied Economics Association (AAEA) and has served in leadership positions in other professional associations and multi-university research projects.

Dr Michael McCullough
Michael McCullough is an Associate Professor in the Agribusiness Department at Cal Poly who’s primary teaching focuses on data analysis, research methods, and applied economics. He acts as BEER Liaison Officer on behalf of the Society. Dr. McCullough received a Ph.D. in Economics and a Master of Science in Statistics from Washington State University. His research interests deal with the economics and policy of beer, wine, and agricultural production. Current research projects span from an assessment of regulatory costs on specialty costs in the San Joaquin Valley of California to the economic evaluation of sustainable wine practices.  In addition, current beer work spans from the impacts of home-brewing legislation and the current craft beer movement to the organizational and competitive effects of differentiated craft breweries.


Professor Klaus Salhofer
Klaus is Professor for Economics, Economic Policy and Agricultural Policy in the Institute of Sustainable Economic Development at the University of Natural Resources and Life Sciences, Vienna (BOKU). He also acts as Secretary-Treasurer of the Society. He graduated in Economics from the J. Kepler University Linz and received doctoral and “Habilitation” degrees in Agricultural Economics from BOKU. He worked as research associate and assistant professor at BOKU between 1992 and 2003 and as Professor at the Technische Universität München between 2003 and 2015. He has acted as a consultant for the OECD, the EC, the Federal Ministry of Agriculture, Forestry, Environment and Water Management in Austria, the Austrian Institute of Economic Research, and the Austrian Agricultural Marketing Organisation. In his work, Klaus has addressed issues related to efficiency and productivity in the brewing and the agricultural sector, market structure in the food supply chain, normative and positive agricultural policy analysis.